QuikTrip — Brand Pitch (Character System)
A concept-driven pitch exploring a bold, graphic direction for QuikTrip—built around a reusable cast of characters and a modular world that could scale across film, social, and in-store touchpoints. The visual language leans into high-contrast red/black/white, oversized proportions, and gritty halftone textures, pairing playful character performance with punchy product moments.
I developed the core character set (silhouettes, expressions, and poses) and designed a series of key frames to demonstrate how the system could extend into narrative scenes, storefront environments, and promotional end cards—designed as a motion-ready toolkit rather than a single standalone image.
A concept-driven pitch exploring a bold, graphic direction for QuikTrip—built around a reusable cast of characters and a modular world that could scale across film, social, and in-store touchpoints. The visual language leans into high-contrast red/black/white, oversized proportions, and gritty halftone textures, pairing playful character performance with punchy product moments.
I developed the core character set (silhouettes, expressions, and poses) and designed a series of key frames to demonstrate how the system could extend into narrative scenes, storefront environments, and promotional end cards—designed as a motion-ready toolkit rather than a single standalone image.
Character Design + Frame Design
