Concept & Insight
Tapping into the "Tactile" Trend
Inspired by the global resurgence of plush aesthetics (like the viral popularity of Jellycat) and the growing demand for "digital comfort," this project explores how hyper-tactile 3D textures can evoke warmth in a digital medium.
By combining the nostalgia of Christmas with soft, "squeezable" visuals, the goal was to create a shareable moment of joy that feels as cozy as a warm hug.
Production
5 AIs + 1 Designer = 6 Hours
This short film is a testament to the speed of modern creative workflows. By orchestrating a pipeline of 5 different AI tools, I went from a rough sketch to the final 4K render in just one afternoon.
Styleframes
Visual Development: The "Fluff" Factor
Capturing the perfect balance between realism and stylized cuteness.
